Backbone Studio is a Brighton & Hove based creative studio working with clients locally and across the globe to build bold, strategic visual identities. We partner with business owners, whether they’re launching, growing, or reinventing to turn vision into brands that stand out and connect.
Our process is 100% human-made, grounded in strategy, and unapologetically creative. No shortcuts, just craftsmanship, insight, and a relentless focus on what works for real people.
From brand strategy and naming to logo design, illustration, and print, we deliver work that’s functional, modern, and impossible to ignore.
We’re here to help you cut through the noise, build trust, and give your brand the backbone it needs to grow.
Frequently Asked Questions (FAQs)
What services does Backbone Studio offer?
We cover everything from brand strategy and visual identity through to graphic design, print and merchandise. Whether you’re starting from scratch or evolving an existing brand, we build systems that work across digital and physical spaces. Not just logos that sit in a folder.
Do I need a full brand identity or just a logo?
Most businesses think they need a logo. In reality, they need a brand. A logo is just one part of a wider system that includes typography, colour, layout and messaging. If you want consistency, recognition and something that actually scales, a full identity is the better investment.
What is your process when working on a project?
Every project starts with understanding your business, your audience and what you’re trying to achieve. From there, we define direction, build the identity and apply it across real-world touchpoints. No shortcuts, no guesswork, just clear thinking and purposeful design.
Do you only work with clients in Brighton?
No. While we’re based in Brighton & Hove, we work with clients across the UK and globally. Most projects can be delivered remotely, with the same level of collaboration and clarity.
Do you offer print as well as design?
Yes — and it’s a big part of what we do. We don’t just design things to look good on screen; we make sure they work in the real world too. From business cards to large-scale print runs, everything is produced with quality, consistency and attention to detail.
Who will I be working with?
You’ll work directly with our Creative Director - Kevin Murgatroyd, supported by a trusted network of designers, strategists and specialists when needed. This means you get the right expertise for your project without the overhead of a traditional agency.
How much does branding cost?
Every project is different, so pricing depends on scope, complexity and what you need. What we can say is this: you’re not just paying for design, you’re investing in clarity, consistency and a brand that actually works.
How do I get started?
Simple. Get in touch, book a discovery call or send over a brief. We’ll have a conversation, understand what you need and map out the best way forward. No pressure, no jargon, just a clear starting point.
~ DESIGN ~ PRINT ~ BRANDING ~ MERCH ~