Our Kind of People
Backbone Studio isn’t a one-man show. For projects that need more than a fresh visual identity, we bring in a network of trusted creative freelancers—designers, writers, strategists, and makers. It means you get the right mix of skills for the job, whether you’re starting out, rebranding, or launching something new.
No bloated agency overheads, just a hand-picked team focused on your goals.
Kevin Murgatroyd
Creative Director
Hey, I'm Kevin. Founder & Creative Director here at Backbone Studio. I help businesses that are actually great but look a bit average. Most brands today look the same because they're built the same way, templates, AI, no real thinking behind them. I do the opposite. Strategy, identity, print, merch, all of it built by hand, with actual thinking behind it.
Lizzie Ridout
Creative Brand Strategist
Great branding isn’t luck—it’s built on strategy and solid foundations. That’s where Lizzie comes in. She helps established businesses review how their brand is performing creatively, uncovering opportunities to refine and strengthen their presence.
For new businesses, Lizzie helps to define brand positioning; clarifying who they are, who they want to reach, and how best to connect. These insights give Backbone Studio the direction to craft bold visual identities and branding that ensure your business shows up clearly, confidently, and consistently.
The outcome is a brand that feels authentic, resonates with your audience, and stands out in a crowded market. With Lizzie’s strategy and Backbone Studio's creative, your brand becomes more than visuals.
Amy Wonnacott
Social Media Support
As a social media manager Amy brings a unique blend of operational expertise and creative flair, offering tailored solutions to help smaller businesses thrive online & generate those important leads.
Whether you’re a coach, a small business owner, or in the hospitality sector, Amy is here to make your life easier and your business more efficient.
She's there to listen, help, and ultimately take away some of the stress that social media can bring.
Emma-Jane Sutton
Creative Web Design
Thoughtful, responsive websites with a balance of function and form. From design to prototype, we bring your digital presence to life with warmth and simplicity.
Emma-Jane, a multidisciplinary designer with a deep love for thoughtful branding and visual storytelling.
Emma-Jane builds responsive websites across WIX, Webflow, Squarespace, Wordpress & More.
Meet out trusted collaborators we call on when projects demand more.
Our Brand Manifesto
We believe brands should feel alive.
Built by people, for people.
No AI, no shortcuts, no soulless templates.
We dig deep, find your edge, and turn it into a visual identity that’s impossible to ignore.
We cut through the noise with bold strategy and design that builds trust.
We stay in your corner, not just for the launch, but for the journey.
~ DESIGN ~ PRINT ~ BRANDING ~ MERCH ~