Meet The Team
Backbone Studio isn’t a one-man show. For projects that need more than a fresh visual identity, we bring in a network of trusted creative freelancers—designers, writers, strategists, and makers. It means you get the right mix of skills for the job, whether you’re starting out, rebranding, or launching something new.
No bloated agency overheads, just a hand-picked team focused on your goals.
Kevin Murgatroyd
Creative Director
As the founder of Backbone Studio, I partner with business owners, whether they’re launching, growing, or reinventing to turn vision into brands that stand out and connect.
My process is 100% human-made, grounded in strategy, and unapologetically creative. No shortcuts, just craftsmanship, insight, and a relentless focus on what works for real people.
From brand strategy and naming to logo design, illustration, and print, we deliver work that’s functional, modern, and impossible to ignore.
I'm here to help you cut through the noise, build trust, and give your brand the backbone it needs to grow.
Lizzie Ridout
Creative Brand Strategist
Great branding isn’t luck—it’s built on strategy and solid foundations. That’s where Lizzie comes in. She helps established businesses review how their brand is performing creatively, uncovering opportunities to refine and strengthen their presence.
For new businesses, Lizzie helps to define brand positioning; clarifying who they are, who they want to reach, and how best to connect. These insights give Backbone Studios the direction to craft bold visual identities and branding that ensure your business shows up clearly, confidently, and consistently.
The outcome is a brand that feels authentic, resonates with your audience, and stands out in a crowded market. With Lizzie’s strategy and Backbone Studios’ creative, your brand becomes more than visuals.
Amy Wonnacott
Social Media Support
As a social media manager Amy brings a unique blend of operational expertise and creative flair, offering tailored solutions to help smaller businesses thrive online & generate those important leads.
Whether you’re a coach, a small business owner, or in the hospitality sector, Amy is here to make your life easier and your business more efficient.
She's there to listen, help, and ultimately take away some of the stress that social media can bring.
Emma-Jane Sutton
Creative Web Design
Thoughtful, responsive websites with a balance of function and form. From design to prototype, we bring your digital presence to life with warmth and simplicity.
Emma-Jane, a multidisciplinary designer with a deep love for thoughtful branding and visual storytelling.
Emma-Jane builds responsive websites across WIX, Webflow, Square Space, Wordpress & More.