Micro Pub

LOGO | BRAND DESIGN​

Client 

Beer Belly

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Project Summary

To get the project rolling, myself and Robyn jumped into a Brand Strategy session. We explored the story behind Beer Belly, its place in the local community, who it was looking to attract, and what made it different from the sea of pubs already out there.

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From those conversations, I started shaping the brand’s verbal identity, how Beer Belly greets its guests, the personality behind the bar, and the atmosphere people should feel from the very first sip. Once the tone was nailed, I moved into the visuals with a clear sense of direction. I pulled together a creative brief that became my north star, guiding everything from logo development through to colour palette and typography.

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The result was a brand identity that feels as warm, playful, and characterful as the micro pub itself. All of the insights, thinking and creative came together in the final brand book — the perfect pour for Beer Belly’s next chapter.