Gen Alpha is definitely here, and they're they're the main characters in the future of branding.

Analyzing the Relevance of Your Branding to Gen Alpha: Is It "Low Key Bussin'" or Just Plain "Cringe"?

Born and raised on the short-form grind of TikTok and YouTube shorts, Gen Alpha’s have that skim-and-scroll brain (I should know, I own two of them), making visual comms their absolute GOAT.

To stay relevant and to know when your brand might need a glow-up – we gotta get with their vibe!

Secure the bag with visual comms via dynamic logos and adaptive colour systems that blend nostalgic vibrancy, futuristic tones with muted sophistication! Branding is no longer about a fixed logo and a primary brand colour. It's about a dynamic, living visual identity that shifts, adapts, and hits different in their fluid, digital-first world.

Staying Relevant & Knowing When to Rebrand...

If your current visual identity feels like fake news, glitchy online, isn't interactive AF, or just doesn't seem to care about anything, then it's probably time for a glow-up. A rebrand (or refresh) for Gen Alpha isn't just a new logo, it's a whole new vibe centred on purpose & real engagement. Your branding NEEDS to be adaptable, scalable, dynamic and actually understand this OP generation.

Sheesh, I’m yapping and my Gen Alpha slang is probably (definitely) dog water. My kids would high key disown me for my lack of rizz in this post!