PRIME PROPERTY PROTECTION

LOGO | BRAND DESIGN​

Client 

Gallery​

Project Summary

To start the project, myself and the Profile 360 team ran a Brand Strategy workshop to unpack what makes them unique. We explored their positioning as the only fully managed property maintenance solution trusted by luxury homeowners across London and the Home Counties, the type of clients they serve, and the long-term vision for the business.

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With that insight, I developed Profile 360’s identity — crafting a tone of voice that balances trust, discretion, and premium service, while making clients feel reassured at every touchpoint. From there, I moved into the visual identity with complete clarity, creating a creative brief that acted as the north star for the design work.

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The final brand identity captures Profile 360’s promise: a seamless, fully managed solution where every detail is handled with precision. All of this was brought together in the final brand book, distilling the strategy, voice, and visuals into a single, cohesive asset.