PR Agency

LOGO | BRAND DESIGN​

Client 

Eric Woolard-White

​

Project Summary

WW Communications is a premier public relations consultancy specialising in the unique communication needs of high net worth individuals and dynamic corporations.    ​​​​

​

To kick the project off, myself and Eric sat down for a Brand Strategy workshop. This gave me the chance to dig deep into WW Communications — understanding its market position, the people it needs to connect with, and the long-term vision driving the business.

From there, I began shaping WW Communications’ verbal identity: defining how the brand speaks, how it makes its audience feel, and the impression it leaves across every touchpoint. With this foundation in place, I was able to approach the visual identity with complete clarity and purpose. A creative brief was put together to act as my north star, guiding every design decision.

All of this thinking and development was then distilled into the final brand book, bringing together the strategy, voice, and visuals in one place.

​